The trusted way to design, build & buy a home in Oman.

eBinaa connects homeowners in Oman with verified architects, contractors and developers — from designing a home, to building it under a structured contract with stage-based payments, to buying a ready or off-plan property. It's free for owners, bilingual (English / Arabic), and covers all nine governorates.

The product had one organizing idea: remove risk from the biggest purchase of someone's life. Trust here isn't a marketing word — it's built into verified company profiles, standardized contracts, a 5% retention policy, and payments that only release as real work is completed.

One. No way to verify reputation. Contractors and architects were judged on word of mouth — there was no reliable record of who actually delivered quality work.

Two. Informal deals, no protection. Agreements were verbal and money was often paid upfront, so if a contractor abandoned the job mid-way, the owner had little recourse and real losses.

Three. A scattered, invisible process. Design, contracting, permitting and buying lived in disconnected places — with no progress visibility, no easy way to compare firms, and limited access to housing finance.

The platform serves homeowners, companies and partners — but the homeowner is the centre of gravity. I built the design around one primary persona: an Omani planning to build a home on their granted land, and the firms and institutions they have to learn to trust.

The research pointed one way: eBinaa wouldn't win or lose on features — it would win or lose on trust. A homeowner had to believe the company was real, the contract was fair, and the money was safe before they'd commit to anything.

Every design decision answered to two scoreboards at once — the platform's need to grow a verified, transacting marketplace (it monetizes from the business side), and the homeowner's need to design, build or buy with total confidence.

eBinaa's whole reason to exist is trust. Rather than asking homeowners to take a leap of faith, the design builds trust into the mechanics — who you work with, the contract you sign, and how the money moves.

The product is organized around three top-level services — Design, Build and Buy — plus the homeowner's account and a project management tool. The IA mirrors the real journey: design your home, build it under contract, or buy one ready-made — with trust signals one tap away.

Arabic isn't a translation bolted on — it's a complete right-to-left mirror: navigation on the right, mirrored cards, and a fully localized vocabulary. Designing both directions kept the layout, component and spacing systems honest.

Design a home, build it under contract, buy one ready-made, and track it all the way — each module is a surface in the platform, and each one is held to the same standard of trust.

I modeled the homeowner's build journey as a state machine rather than a set of screens — every stage has one clear status, and money only moves when real work is verified.

eBinaa runs on a calm, trustworthy system — deep navy as the primary, a bright green for actions and confirmation, on white — with semantic amber and red reserved for caution. Everything is defined as shared styles so a multi-service, bilingual product stays consistent, in both directions.

Live metrics sit outside the brief, so I won't claim numbers I never measured. Instead, every risky decision ships with a validation plan: a clear hypothesis, the method I'd run, and the one signal that would tell me I was right. Drop your real results into the band below.